A giant Pinocchio at the Milan Rockin’1000 Music4Climate

The San Siro Racetrack in Milan was the stage for the mega concert dedicated to raising awareness about the climate, titled Rockin’1000 Music4Climate. We installed our giant Pinocchio there, commissioned by Alcantara. A project that lasted months and was fully realized internally by our #artlab.

Made with recycled materials, the process started with sketches, scaled reproductions, and ended with the full-scale construction, previewed in our spaces and then in the enchanting and evocative space next to the mega stage for the concert.