Reduce, Reuse, Recycle. This is the slogan of the new Ocean for life campaign by North Sails for the SS2019, in which the Go beyond plastic project, that was born in 2018, develops, reaffirming the brand’s commitment to freeing the seas from plastic and preserving its beauty. From this philosophy the multi-coloured whale comes, which was built by using hundreds of recovered plastic bottles.

Each used material pays attention to its reuse, an initiative promoted by North Sails, and making the message even more powerful.
The installation, together with the advertising campaign, aims to raise public awareness on the eco-sustainability issue, by inviting people to change things and, first of all, their daily habits.

Collaborating in this project has meant for ALPAC giving shape to a creativity that is both a responsibility and a shared care towards the environment.