7 For All Mankind

Kind to the planet. Love denim, save water.

The text illustrating the campaign is printed directly on denim. Inside the shop, there is a pair of giant hands made from metallic thread which are “covered” with denim cut-outs up-cycled from the squares of the hanging jeans.

The hanging boxed sign in the upper section is made of lacquered opaque black forex, and it is closed in the front area with an opal sheet. The forex was carved to fit the led lights that change color with the help of a remote control. Denim covered storage containers and other print-outs complete the in-store communication.