Small Santas in San Babila-Milano
Hundreds of tiny Santas have taken over the Diesel flagship store in Piazza San Babila.
An amazing project: from the sketch turned into 3D, to the magic inside our ArtLab where more than a hundred Santas were hand-painted one by one.
After the coating and a final glossy touch, our setup team — under the direction of the brand’s visual department — covered the walls, ceiling, and display plinths with a soft white fur… and then placed every single Santa in position! A team effort that already feels like Christmas
Nominated window display in the Best Holiday Window Display category at the 2026 WindowsWear Awards.
2026 ALPAC srl | Via Petrarca 1 – 22070 Rovello Porro (Co) Italy | C.F. e P.Iva 03078220138 | REA 294943 | Cap. Soc. Euro 100.000,00 i.v.
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