Digital totem
The smartphone takes center stage in the installation we created for Diesel at its flagship store in Milan’s San Babila district. The first images below offer a behind-the-scenes look at the production process in our workshops.
The project took shape in our WoodLab, where the wooden casings were crafted and painted before housing the monitors, which were then integrated and suspended at the center of the store.
An installation that combines design, production, and execution, enhancing the dialogue between digital content and physical space.
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