The new furnishings, a blend of collages and tears…

The new store image is characterized by a very distinctive decorative motif that serves as a cover for the furnishings that adorn it. Posters and prints of the adv campaigns, applied to metallic surfaces and then torn in the right places to create a real collage.

The ‘distressed’ effect has been enhanced by rusting certain parts of the metal background.

The logo on a red background, covering an entire wall and treated with a special effect, was printed on paper and applied directly in the store.