Harmont & Blaine

Impossible not to kiss

Diving into the Mediterranean and soaring through the blue sky is the theme of “Tra le nuvole”.Paper planes, clouds, blue skies, bold lettering, and a powerful and unmistakable slogan – ‘impossible not to kiss’ – narrate the latest window displays created in the flagship store in Milan and in the most important boutiques across Italy.

Backlit fabrics, large window stickers, small framed artworks applied to the upper parts of the store’s interior walls, paper airplanes suspended with nylon threads, and “flying” garments project the visitor into a world of sea, color and carefreeness.