Jo Malone London

Jo Malone’s Christmas Magic: a scented spectacular.

A fascinating and magical living room inspires the design setting that we contributed to create for all the Italian stores.
Here anything can happen, like the transformation of hardback panels in scenographic blue drapes with golden fringes that frame the composition.
Center stage an iconic black velvet top hat and a display unit made of thin and resistant iron.

Gold becomes the guiding thread that unites and lights-up each detail, from displays to Christmas packaging, up to the trimmings that frame the focus table calling back to the drapes in the windows.