Jo Malone

Window display for the SS2019 presentation. Depth plays with flowers, poster and fabric backdrop.

The different levels which compose the window display are its main characteristic. The cut flowers, which were made to decorate the fa├žades, and the window space of Milan and Florence stores, are of great impact.
A plexiglass shelf is used to expose the products and a forex printed layer covers the window display base. To complete the scenography, a rigid poster representing the countryside and a sublimation printed backdrop on fabric. The latter one was fixed on a wood structure.

Every flower was made of forex, which was shaped by hot curving and hand painted.