Loro Piana

Two swings, with a regular and continuous oscillation mechanism, are the protagonists of the Flagship Store set up in Via Monte Napoleone – Milan.

Swings are made of aluminium and hand covered with fabrics and leather inserts, which evoke the “striped” motif of the brand collection, by respecting the proportions and the applied care to every finishing. The same colours and pattern can be found even on the tubular metal backdrop; the durmast platform and the carpets complete the scenography. The oscillation mechanism, which has been tested for a long time, creates a continuous movement thanks to which the shop window is animated by following the composition diagonal lines.

A successful project where craftsmanship and technology are joined.