Diesel

The new concept featuring red, collages, and tears…

The new Paris flagship store image is characterized by a very distinctive decorative motif that serves as a cover for the furnishings that adorn it.

Posters and prints of the adv campaigns, applied to metallic surfaces and then torn in the right places to create a real collage.

The ‘distressed’ effect has been enhanced by rusting certain parts of the metal background.ato” è stato rafforzato andando a rendere arrugginite alcune parti del fondo metallico.