Thousands of strips of denim
Thousands of strips of denim, expertly crafted and intertwined, transform into a striking scenic backdrop, setting the stage for Diesel’s stunning window displays. An extraordinary work of art, born from the perfect fusion of craftsmanship, artistic talent, and a deep commitment to sustainability.
This project, passionately and meticulously created within our ArtLab, involved the development of unique scenic panels. Each panel was covered with a base layer of blue denim fabric and then adorned with hundreds of small denim pieces, recovered from defective jeans, production scraps, and a carefully organized collection of used jeans.
A meticulous process of assembly and stitching gave life to a visually powerful texture, evoking the concepts of transformation and material rebirth.
The theme of “denim recycling”, the beating heart of this installation, is brought to life through the spectacular window displays of Diesel’s flagship store in Milan and consistently showcased in all Diesel stores across Italy and worldwide. A strong and tangible message that blends creativity with sustainability, demonstrating how the intelligent reuse of materials can create breathtaking visual and emotional scenography.
This collaboration represents the perfect synergy between innovation, craftsmanship, and environmental commitment, bringing the value of recycling and artistic craftsmanship to an international stage.
2025 ALPAC srl | Via Petrarca 1 – 22070 Rovello Porro (Co) Italy | C.F. e P.Iva 03078220138 | REA 294943 | Cap. Soc. Euro 100.000,00 i.v.
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