North Sails continues its route and makes landfall at Green Pea in Turin, the world’s first entirely eco-friendly shopping center, with 66 shops, a Beauty SPA, a museum, and a food court. Here, the beauty of purchase and respect for the environment unite and give life to a concept that best represents its mission: from duty to beauty.

North Sails carries on its Go Beyond Plastic campaign with an exclusive store and a fully sustainable collection. The customer experience is intensified with a regatta simulator, which we designed together with the rest of the furniture and displays. The main protagonist of the scene, positioned at the center of the shop, is a boat made of wood and covered with a carbon fiber effect film. On this boat, you can virtually live the feeling of going sailing thanks to a pedestal that is perfectly synchronized to the video of the regatta that appears on the big screen. The immersive effect is emphasized thanks to the sounds, the wind, and the sea’s scent, which are released from the nozzles located right in front of the ship’s wheel, making you feel like a real skipper. It’s a feeling of being in the open sea, allowing you to live a unique experience.

Having collaborated to create and design this important project makes us feel even closer to the sustainable path taken by North Sails and lets us share future values and commitments linked to greater attention towards the planet’s safeguard.